SaaS Marketing Tracking Software MVP – Case Study by Ian Koncevich

🚀 SaaS Marketing Tracking Software – A Real Case Study

Just shipped another SaaS MVP for a growing company: a full-stack traffic attribution platform with custom analytics, real-time monitoring, and DevOps-ready architecture.

The platform integrates Google Ads and Meta Ads tracking, a custom-built attribution methodology, and a clean, user-friendly UX. It was designed to outperform existing solutions and give founders exact clarity on lead sources, campaign ROI, and performance.

🧪 From Research to Launch

We started with an intensive one-week feasibility study. The challenge: processing hundreds of thousands of data rows fetched from Google and Meta APIs, alongside custom tracking scripts. The mission was ambitious — outperform top-market attribution apps with innovative logic and a modern UX/UI design.

After validating the architecture and ensuring API compliance, we aligned the team around one goal: deliver a top-performing traffic attribution platform. Each member owned their layer — backend, frontend, DevOps, and UX. Collaboration and full commitment were the keys to success.

💬 What the Client Said

"Ian is an excellent developer. He and his team are not only nerds also nice people to work with. The development quality is awesome and we always find solutions. Also now we are growing and the team is helping me find a full stack developer in cooperation with Jan's Agency. I always get an answer within 24 hours."

💡 The Takeaway

The MVP quickly onboarded new clients and became a recognized leader in its niche. After a successful transition to the client’s internal support team, we moved on to new challenges — confident in having delivered a scalable, market-ready SaaS solution.

Punk Studio focuses on AI-powered SaaS MVPs for startups: – SaaS apps (Laravel + Nuxt) – LLM integrations (OpenAI, LangChain, Stable Diffusion) – High-load tracking & analytics – Full UI/UX, DevOps & onboarding flows

👉 Keywords naturally used: AI SaaS MVP Developer, SaaS Platform Development with AI, Traffic Attribution Software, AI Web Development for Startups